Firstly the domain name will attract search engines that are looking for information associated with the 2012 event and it's location. Keywords and META tags have been chosen very carefully, and optimum content and retrieval times have been achieved for the site. This has been achieved by testing with a website spider simulator, what is this, it emulates how a search engine reacts to pages from a website.

I have posted a link to prove the effeciency of this site just enter stratford2012 in the company name box and www.stratford2012.info in the web address box,also tick the two check boxes. Compare with other sites and try other web addresses, not many will achieve 100% success. Rembember this site is not just for businesses located in Stratford, surrounding areas are included aswell, the Olympics has no boundaries, the domain name www.stratford2012.info is strictly relevant to the location of the event, not the businesses that take the rewards as a consequence.